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XsunX - Industry Milestone Newsletter - July 26, 2011
Solar Power Investments Cause Prices to Drop on the European Electricity Exchange
Date: 07/26/2011

On July 16th, 2011 renewable energy industry history was made when the price for electricity charged by the European Electricity Exchange in Germany dropped in the middle of a weekend day to the same low rates previously only available for electricity used in off-peak night time periods!


Even though this price drop was just for a short period of the day, this is incredibly good news for the entire industry and only the tip of an enormous iceberg  of opportunity that is just now starting to poke through to the surface.


Germany has been investing in solar energy for the last decade and while critics here in the USA are claiming that the use of solar is impractical and will only raise rates, this event in Germany shows that the benefits to solar investments can produce returns for consumers in the form of lower electrical rates.


Yes, there is a cost to install a commercial solar system, but increasingly this cost is coming very close to what the per watt costs are to build a coal fired power plant. The enormous long term differentiator though is that once built, the operating costs for solar are virtually zero (which is the reason German consumers enjoyed lower spot rates).


Here’s a link to an article by Photon International providing more detail to this phenomenon and how this trend is expected to continue to build over the next several years in Germany.


Also, for those of you following XsunX, last Friday on MoneyTV, CEO Tom Djokovich and COO Joe Grimes outlined the ripple effect even small efficiency gains provide throughout the solar supply chain and how the Company’s announcement of receiving official confirmation of 16.36% peak CIGS conversion efficiency has added several new clients to their sales channel in just the first week since the announcement. You can view Friday’s interview by clicking here.


Thanks for your time and have a great week.

The XsunX Team

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Safe Harbor Statement: Matters discussed in this shareholder newsletter contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this shareholder newsletter, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

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