Letter to Shareholders
Sales and Marketing Progress Update
To Our Valued Shareholders,
In this week’s XsunX newsletter, we’re pleased to announce the first major enhancement to our Sales and Marketing efforts of this New Year: a major revision and update of our website. Although not the only effort that is currently being planned, or implemented, this achievement is necessary and critical for ongoing marketing efforts and to maintain the momentum and presence in the market place that we have already achieved.
Critical to any Sales and Marketing effort is the clarity of a company’s message, the business model, and the value proposition. In order to reflect the significant technology development achievements that XsunX experienced in 2010, and to better communicate the benefits of CIGSolar™, a website revision was timely.
These achievements in 2010 include:
- Application for patent protection for key aspects to our CIGSolar™ co-evaporation process technology,
- Preparation for additional patent submissions for High Temperature Effusion sources and thermal management of substrates at highly critical junctures of the thermal co-evaporative process,
- Rapid achievement of initial 15% conversion efficiency while we worked to prove and then improve our small area thermal co-evaporation manufacturing plan,
- Assembly of a world class team of original equipment manufacturers and consultants to assist in all aspects of systems assembly, installation, and service to support CIGSolar™.
Because of these accomplishments, and during the planning of the 2011 Sales and Marketing plan, it became clear that we needed to transition to a more formalized and focused Sales and Marketing campaign that could provide to our target market, users of silicon solar cells, more detailed and relevant information of the benefits to CIGSolar™. The revised website is a significant step towards achieving that goal.
Within that light, we have focused on the core message of XsunX: that our technology is New, Innovative, and Capital Efficient.
We focus on the fact that module manufacturers do not have to be trapped by the volatile supply chain of crystalline silicon cell market - estimated at $18 billion in 2010 alone - and can work with XsunX to implement a CIGSolar™ solution to supplement their existing production with low-cost, high efficiency, reliable, unbreakable CIGS solar cells.
While I understand that the interest shared by our shareholders is to see XsunX add sales and licensing accomplishments to our technology accomplishments as soon as possible. We see this launch as a critical next step and intend that our marketing efforts, sales cycle, client interest levels, and the markets we’ve targeted for 2011 will help us achieve the commercialization of our exciting new technology as rapidly as possible.
Thank you for your continued support of our company. As always, if you have any questions in the meantime, please contact our Investor Relations desk at [email protected] or (888) 797-4527.
Joe Grimes, President & COO, XsunX, Inc.
Safe Harbor Statement: Matters discussed in this shareholder news letter contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this shareholder news letter, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company