Solar Market Potential


Global sales of solar products are currently growing at a rate of over 25% annually.  Sales of thin film solar products are growing at a rate of over 33% annually.  In order for the solar industry to supply the amount of solar product needed to meet market demand, exponential growth rates will become endemic for at least the next decade.


Macro Growth Drivers


Global PV Production (GW)


  • Political Support and Government Subsidies
  • High Energy Prices
  • Technical Progress and Cost Reductions
  • Advantages over other Renewable Energy Sources:
    • Negligible environmental impact
    • Reliable, no delivery risk
    • Maximum generation coincides with peak energy demand
    • Distributed, point-of-use generation


Thin Film PV will out perform the balance of the solar market.