What are the first words that come to mind when you think of solar power?

Brilliant? Inefficient? Logical? Expensive?

Tom Djokovich believes that all those words are fair - which is why he and his company are working to turn the negatives into positives.

Djokovich is the CEO of Aliso Viejo, Calif.-based solar firm XsunX, and his company’s claim to fame is a thin-film photovoltaic solar process that takes inspiration from the hard drive industry.

Yes, the hard drive industry - that hardware-based consumer electronics sector that, under pressure from ever-thinning margins, is in the midst if reinventing itself as a services-based business.